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The Arrive Alive Road Safety Initiative (AARSI) was established by a coalition of private sector companies (namely: Chevron Nigeria Plc, Zenith Bank Plc, First Bank of Nigeria Plc, Diamond Bank Plc, and DHL) to address the country's severe traffic issues. In 2005, approximately 15,000 fatalities and 28,500 injuries occurred in traffic accidents. AARSI seeks to address the low awareness of safe driving behavior, as well as the inadequate enforcement of laws and limited laws within the country. The initiative also seeks to help improve driving skills. Critical road safety issues include: impaired driving, speeding, pedestrian safety, motorcycle safety and uncorrected "danger spots."
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 A REPORT ON THE 2008 EMBER MONTH RALLY FLAG-OFF
2008 EMBER MONTH RALLY FLAG-OFFIn furtherance of its objective to make Nigerian roads safer and in an effort to make this year’s yuletide season accident free, the Arrive Alive Road Safety Initiative, in collaboration with the Lagos Island command of Federal Road Safety Commission (FRSC) organized an Ember Months rally sponsored by the Lekki Concession Company (LCC), with the theme ‘Safety First’.............. Full Story
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